Sunny Day Savings

Are you a Sunny Day Saver?

If you’re a glass-half-full kind of person, perhaps you also approach your savings with the same positive mindset. Well, according to our recent “Sunny Day Savings” research, you’re not the only one.

We collected responses from around 2,000 UK adults, looking at what motivates people to save, and demographic differences in saving patterns including those across generation and gender.

What’s motivating savers?

Come rain or shine, people are putting their money away. Nine in 10 of those surveyed have some money saved, which shows Brits have a strong drive to make the most of their money, but what are they saving for?

One in five are saving for sunny days, such as travel, home renovations or retirement.

Three in 10 are saving for rainy days, which include unplanned home repairs, car repairs, medical emergencies, pet costs, sudden bill rises, family emergencies or job loss.

Four in 10 are motivated to save for both sunny and rainy days, indicating that the majority of savers have taken a balanced approach.

How you could grow your finances

Whether a Sunny Day Saver or not, seven in 10 said they feel more in control of their finances when they’re contributing to their savings.

If you’d like to explore how you could enjoy a brighter future by maximising your savings, take a look at our range of products that have been designed to meet both your sunny day and rainy day goals.